4 Simple Ways To Write Interesting Content For Your Blog

Jun 07 2015

Whether you write for leisure, for passion or for your business – its always exhilarating and exciting when you get a new follower, or you receive a new comment on your post. And I am sure most of you feel the same way. But to keep that growth and engagement going, its important to write content which is, for the lack of a better word, awesome! Here are a four tips that helped me, and are still helping me, shape my blog: 

Though writing interesting content does not directly correlate to planning, posts that blend seamlessly with one another make your blog look more attractive to the reader. This is where planning becomes important. Write content which is cohesive and maintain a consistent theme around them. Writing about two completely dissimilar topics in quick successions might throw your audience off, so it is always good to focus on a single theme at a time. You can always write about different topics within a single theme – like the blogging building block series I ran with holly last month. 
Curate relevant and valuable content:
As a blog designer and developer, I am always looking out to improve myself. Whenever I find a blog that adds a lot to my skill set, I keep it in mind and revisit it often. And thats the truth – readers follow a blog when they find the content interesting, useful and beneficial to them. So try to share your knowledge and your personal experiences on your blog; don’t be afraid to share your secrets – it only makes your blog more inviting. 
Be Personal: Human mind, by nature, is social. We like to hang out, chat, gossip and what not! So naturally, when
you write a post with a personal story, it is perceived as a letter to a close friend. Not just that,
your readers get to know the ‘real you’ and it leads to an increased engagement on the blog. I am slowly integrating this into my content – it adds a bit more character to the content and also makes it much more interesting to read.
Tell a story:
Another fact about the human mind is that it is fast, agile and always buzzing. Which also means it is distracted easily. Ever wondered why we prefer to watch movies and read novels over reading a technical lecture? Because its not that appealing! But when you structure the post like a story – where the protagonist faces a challenge, crosses one hurdle after another, and discovers a solution to the challenge, voila! you have got yourself a blog post that one has to finish once they start.
Though a good design and beautiful photography may help attract readers to the blog at first, I’ve observed that it is the content which keeps them coming back again and again.

I had an absolutely wonderful Saturday meeting family and friends, Sunday is going to be a quiet, stay-at-home kinda day. What about you, how was your weekend? πŸ™‚

What are your top tips for keeping blog content fresh and Interesting?

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  • I find more personal content so much more exciting to read!


  • rebecca

    Great tips and tricks :), I love lifestyle related posts where it's chatty although I'm a big fan of advice posts, especially when it comes to health and fitness πŸ™‚ x


  • You're so right about all of this! Especially being personal with your content <3

    Sophie | Dreams and Colour Schemes

  • Great advice – thank you! πŸ™‚ I love it when there's a real narrative around the content – I go to blogs for the personal side that magazines just don't offer! x

    Laura | Loved By Laura

  • I agree πŸ™‚ I am trying to add more personal posts into my blog content! πŸ™‚ x

  • Hi Rebecca πŸ™‚ I love health and lifestyle posts too , so interesting πŸ™‚ x

  • Yes being personal helps the readers connect more with you πŸ™‚ I am working at making my content more personal! x

  • I agree laura πŸ™‚ magazines are more formal whereas blogs are very endearing and personal which sets them apart πŸ™‚


  • Loved this post! I feel like i'm really lacking in inspiration at the moment so this post couldn't have come at a better time! Thanks!

    Heather, porcelainbeautyx

  • Great post! It's really helpful. Thank for sharing!


  • Thanks for sharing this!

    hannie | VANILLA LOVIN

  • alison campbell

    These are great tips!!! Thanks for sharing x

  • Silviya Georgieva

    Awesome tips. I will try to use them for my blog ^^


  • Lauren B

    Thanks for this, I need a little blog inspiration at the moment!



  • Leonni Ward

    Very useful tips, so thank you for the information. Just started a blog and really enjoy reading stuff like this!


  • Thanks for the ideas! I'm afraid my blog frequently comes off as a lecture, not a story. I will work on that.

  • Dominique

    Smart and useful tips – thanks Chaitra! I agree with Dr. Lovlie – sometimes my blog can be more lecture-y. I often struggle with keeping the stories concise so as not to deviate from the point of the article.

  • Hi Chaitra – I really like the idea of keeping a theme to your posts so that readers aren't flipping between unrelated topics. I'm going to take that away and apply it to the editorial plan I'm creating. Thanks for sharing, Simon.

  • Thank you heather πŸ™‚ Yes this happens to me too sometimes, I read my old posts for inspiration and it helps to get the flow back! xx

  • Thanks a lot gadis, so kind of you! xx

  • Welcome hannie πŸ™‚ x

  • Thanks! So welcome Alison πŸ™‚ xx

  • Hi Silvi πŸ™‚ yup, i would love to hear your experience xx

  • πŸ™‚ Awesome, hope this helps lauren xx

  • Thank you leonni πŸ™‚ Welcome to the blogging world xx

  • Ha ha, dont worry πŸ™‚ welcome Dr.Lovlie!

  • Thank you dominique! I understand you completely, I too find it difficult not to ramble too much in my posts! πŸ˜‰ x

  • Thanks a lot simon! Yes i love the idea of editorial plan, it really helps! xx

  • Really helpful post! I always plan my posts a day in advance and it's so much easier!

  • I could not agree more about content being what keeps people coming back. Also I love that you said "don't be afraid to share your secrets – it only makes your blog more inviting." I remember feeling hesitant to share everything when I first started, then I realized that sharing stuff like that is what helps us to lift one another up. It's not as though someone else's success makes any other person less successful.
    Anyways, I'm rambling. Great stuff as always.

  • I always try and plan my posts! I hope I'm not too boring ha ha.

    Jenna / Beauty And The Style

  • askinsolutions

    Thanks for the tips! I must admit i do struggle with trying to keep it personal when presenting evidence based skin care material as I'm drawing upon scientific resource for my readers…..will keep trying and thank you!

  • Dominique

    Phew – I'm not alone. πŸ˜‰ Thanks Chaitra!

  • Your photos are just gorgeous! Love, love, love them :). Definitely my inspiration for creating more image centric content. Love and xx ~ Priyanka | http://socialmediawithpb.com

  • This is so helpful! I definitely need to work on planning my posts in advance. Thanks for the great advice!

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