7 Ways to Create Memorable Content For Your AudienceAug 09 2015
What is it about the blog posts that we read once and never forget? Something about them connects with us deeply and sticks in our memory for a very long time. These posts are usually helpful to us or resonate with us at a personal level. But sometimes, even when a post is useful, if we cannot absorb the content easily, we tend to forget it quickly.
As bloggers, I am sure we all wish to write content that provides value to our audience and stays with them for a long time. But how do we do that? During my blogging journey, I have observed characteristics of content that really draws me in; writing content that stays etched in the minds of your readers may be difficult, but here are a few pointers to help you along the way:
1. Infographics: A picture speaks a 1000 words, that’s cliche. But an infographic speaks at least a 100,000 words – I think. In just an image of 1000 * 2000 pixels, you can deliver an insane amount of information to your readers in a very concise way. Infographics are an appealing way to represent content and are super useful as they combine the advantages of text and graphics. Research by Barbara M. Miller and Brooke Barnett states this about Infographics:
On their own, text and graphics are both useful yet imperfect methods for communication. Written language allows an almost infinite number of word combinations that allow deep analysis of concepts but relies heavily on the reader’s ability to process that information. Graphics may be easier for the reader to understand but are less effective in communication of abstract and complicated concepts. … combining text and graphics allows communicators to take advantage of each medium’s strengths and diminish each medium’s weaknesses
Not just that, studies have shown that visuals stick in the long term memory, improve comprehension and trigger emotions in the human brain. So your readers will understand as well as remember your content for a much longer time. Infographics require more time and thought in their creation when compared to just text, but they are so worth it. You can see this in action in my post here – The 4U Formula For Crafting Catchy Headlines. Infographics are also super popular on visual content marketing platforms such as Pinterest, which means there is a lot of potential for your content to get more exposure.
2. Acronyms: I recently read a book called the Miracle Morning by Hal Elrod, it is genius. In his book, Hal talks about a simple way of making your mornings more effective and pleasant. He uses an acronym called S.A.V.E.R.S to describe his method of practicing Silence, Affirmation, Visualization, Exercise, Reading and Scribing each morning to achieve your goals. I found that so useful and the acronym makes it easy for me to recall his method every morning. Do you remember how in childhood we used mnemonics and acronyms to recall certain concepts like using V.I.B.G.Y.O.R to list the colors in a rainbow? These short forms stick in our memory for a very long time. Not just that, they also add an element of fun and excitement to an otherwise complex concept. So next time you are writing content, see if you can come up with an easy and fun acronym to describe your content in short. Your readers will thank you and remember it for a long time!
3. Catchy headlines: Some headlines just stick to your mind as they are super catchy and easy to remember. Writing attractive headlines for your content will help your readers remember and recall your content when they need to search for it. If you are wondering how to make your headlines attractive, read about this simple 4 U formula to help you write catchy headlines. I think there is a fine line between sales-y and attractive headlines, so channel your creativity to make it both catchy as well as authentic. Most importantly, make sure to deliver on the promise or attraction you mention in your headline.
4. Contrasting Examples: One more effective way to etch your content in your readers’ mind is by providing contrasting examples. While explaining a concept, try to use contrasting examples that illustrate your concept well. The other day, I was watching Marie Forleo’s video on 5 steps to change your life and the concept of ‘oww to wow’ stuck with me (Watch it! Its a brilliant episode). To me, that simple phrase “oww to wow” encompasses the entire content of that episode. Clearly, it was the combination of 2 contrasting words that made it special. Additionally, researchers have shown that unusual word sequences in a usually structured sentence are more memorable than others. This is the reason you remember movie one liners like “I am gonna make him an offer he can’t refuse” or “Frankly my dear, I don’t give a damn“.
5. Catchy Images: Okay, back to the cliche – A picture speaks a 1000 words. Images have the power to stay in the human mind for a longer time than text. This study found that after three days, a user retained only 10-20% of written or spoken information but almost 65% of visual information. Make a long lasting impression on your audience by using contrasting colors and embedding text in your graphics. By using hierarchy in your typography and contrasting colors for your text, you can highlight the keywords of your title that you want the readers to focus on.
6. Statistics and Quotes: Providing stats to support your content strengthens and increases trust in your audience about your expertise. Search the internet to find evidence to support the concept you are writing about. If you don’t find anything, give examples from your own experience to support your content. I am going to reiterate that these visuals stay in the human mind for a long time, so add graphs, charts and statistics wherever applicable in your content to make your point. This twitter study says that tweets with numbers are 17% more likely to be retweeted, so clearly there is power in statistics. Also add quotes from leaders and industry personalities to help support and inspire your readers. Or even better – come up with your own quote!
7. Tell your story: Lastly, but most importantly, evoke emotion in your readers by sharing your story! Have you observed that we always remember a personal story more than a lecture from a textbook. Why? Because human mind, by nature, is inquisitive and social. We like to hang out, chat and gossip. So naturally, when you write a post with a personal touch, readers tend to engage as well as remember it for a long time. Not just that, your story may resonate with readers who share a similar experience and evoke emotions that will help them remember your content.
Hope you find this post useful. Have you seen any of these in action on your favorite blogs? Share them with us in your comments. Have a great Sunday, friends! 🙂
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What are your tips for writing noteworthy and memorable content for your blog?