How to grow your Pinterest on AutoPilot in 2017

Jan 30 2017

Pinterest has helped me attract traffic, build a loyal audience, grow my email list and gain clients like no other platform. My Pinterest following has increased from over 3k to 17k in 12 months. If for some reason, Pinterest is chugging along slowly for you - don't worry cuz in today’s post - that’s exactly what we ‘ll talk about.

I wouldn’t be lying if I said Pinterest is the stand-alone cause for at least 70% of where my business is today. Pinterest has helped me attract traffic, build a loyal audience, grow my email list and gain clients like no other platform. In short, Pinterest has helped put my business on the map. But it wasn’t always like that ..

How to grow your Pinterest influence for your business

Since writing this post last January, my Pinterest following has increased from over 3k to 17k in 12 months.

Pinterest has helped me attract traffic, build a loyal audience, grow my email list and gain clients like no other platform. My Pinterest following has increased from over 3k to 17k in 12 months. If for some reason, Pinterest is chugging along slowly for you - don't worry cuz in today’s post - that’s exactly what we ‘ll talk about.Holy crap! Seriously Pinterest? This is SO hard for me to believe ‘cuz at the beginning Pinterest just did NOT work for me. I struggled is an understatement. I did everything the ‘gurus’ were saying, but I just wasn’t able to see any results. So if for some reason, Pinterest is chugging along slowly for you – don’t worry cuz in today’s post – that’s exactly what we ‘ll talk about.

Who do you want to attract?

The first step always is to figure out who you want your audience to be. You can have a 100000 followers on Pinterest, but if they are not the “right” people – there is no point! For example, let’s say you are web developer for bloggers. You ideally want to work with bloggers to develop their websites – right? So if you could attract bloggers on Pinterest – that is going to help your business. Instead if you attract hobby art and craft enthusiasts and random hobby browsers, that is not going to help grow your business. So depending on your niche, your business and what you do – decide on who your target audience is.

What to pin?

Now once you have decided on your target audience, everything gets easier. You know who you want to attract, so you can create content that is highly appealing to them. So now what should you pin? For this you need to understand your target audience – their needs, their pains, their frustrations, their interests, their goals. What do they do, how do they feel, what do they think, what do they want to learn about? Learning about your target audience helps you create content that they are interested in. For example, if your target audience is business owners – you can pin content related to growing a business, generating sales, increasing productivity and so on. So when a business owner lands on your profile or pin – there is no doubt that they ‘ll follow and repin your content – ‘cuz its exactly what they are looking for. So learn about your target audience, create content that they would be interested in and you are GOLD.

Think you know your target audience pretty well? Think again!

Awesome graphics

The two very scarce resources of the modern world is attention and trust. And in business too – if you don’t get your audience’s attention – its hard to grow on any platform – let alone on Pinterest. I ‘ve said this before, but Pinterest is visual and there is no getting away with poor, unattractive graphics. So make sure your Pinterest images rock, like seriously rock. If your visuals is going to blend in with the rest, how will anyone take notice? Why should they? I struggled for a long time on Pinterest not knowing what’s the best way to stand out with visuals. Here’s a comparison of my old and new graphics – which one looks more eye-catchy and appealing?

Pinterest has helped me attract traffic, build a loyal audience, grow my email list and gain clients like no other platform. My Pinterest following has increased from over 3k to 17k in 12 months. If for some reason, Pinterest is chugging along slowly for you - don't worry cuz in today’s post - that’s exactly what we ‘ll talk about.Once I defined my style and stayed consistent with it, my images became easily recognizable. Now if my readers come across my Pin on Pinterest, they instantly know its from my brand even without looking at the details – this helps build brand recognition as well. Put that extra effort into your blog post images – it makes all the difference.

Here’s how to create optimal, pin-worthy graphics for your blog

Keyword search

One of the biggest traffic drivers on Pinterest is Pinterest search. And just like its hard to get on the first page of google, its hard to be on the top page for Pinterest too. But its not impossible. The key to getting on top of search results is writing keyword-rich, optimized pin descriptions. While adding an image to your site, always make sure to add a pin description. And optimize this pin description as much as you can. Let’s say you are writing a post on photography for Instagram, here are two pin descriptions:

Photography tips Instagram photography learn photography for instagram #phototips #Instagram #Instagramphotography #photoprops #phototricks

OR

Since my brand is all about design and photography – both very visual elements – using Instagram has been very beneficial in expressing my brand outside of my website. Although I don’t have a super huge Instagram following, I am frequently asked about my eye for creating a cohesive feed. So today, I am sharing my 2 cents on the topic and my tips on how you can create a cohesive feed for your brand on Instagram too. Click here to read the post >>

Which of these key descriptions do you think will perform better? No props for guessing #2. Without a doubt, the second description is the one your audience will read, love and take action on. Although its important to have keywords in your description, stuffing your description meaninglessly with keywords isn’t going to get you results.

Instead write compelling, conversational, targeted descriptions that will attract your audience. Make sure to include keywords that are related to your topic in a way that blends into your description.

How to find the right keywords?

If you aren’t sure about what keywords to use, don’t worry. Here’s an awesome, super-easy trick to help with that!

Enter streamline search suggestions

Just type in your main topic keyword in the Pinterest search box, and you’ll be able to see Pinterest’s topic suggestions in a dropdown. These are the things people mostly search for Pinterest on your topic. Now you can take the search phrase that fits the most with your topic and use that keyword phrase in your description. Tada! Super easy?

Pinterest has helped me attract traffic, build a loyal audience, grow my email list and gain clients like no other platform. My Pinterest following has increased from over 3k to 17k in 12 months. If for some reason, Pinterest is chugging along slowly for you - don't worry cuz in today’s post - that’s exactly what we ‘ll talk about.

Tailwind or BoardBooster?

This is a big debate. Honestly, I’ve used both and both are awesome. However I stuck with BoardBooster as I like the interface and some of the features that comes with it. It is the only tool I use to plan and implement my Pinterest strategy. It works on a set and forget principle. So once every week, in about 15 min I add new pins to my BoardBooster buffer and forget it. Through out the week, BoardBooster sends out the pins that I added and keeps my account fresh and active. Since Pinterest loves consistent and frequent pinners, this is a huge time saver and helps to grow your account on auto-pilot. I can’t recommend this amazing tool enough and you can try it out by clicking here – BoardBooster*

Pinterest has helped me attract traffic, build a loyal audience, grow my email list and gain clients like no other platform. My Pinterest following has increased from over 3k to 17k in 12 months. If for some reason, Pinterest is chugging along slowly for you - don't worry cuz in today’s post - that’s exactly what we ‘ll talk about.

Be there and be active

This is huge. Although I use BoardBooster to send out pins for me throughout the week, I do login and spend time on Pinterest actively. I do pin my blog posts to group boards and regularly like and repin others content. Pinterest needs to know you are there to promote you. So if you get a couple of minutes at the end of the day, login and be active on Pinterest. Check your analytics regularly and be on the lookout for what pins are working for you and what isn’t. Accordingly tweak your pinning strategy and see how things change for you.

I ll be soon writing a post on how to use Pinterest analytics to grow your website traffic and influence on Pinterest. So stay tuned for that.

What are your favorite pinning tools and strategies?

If you are interested in learning more about the course, enter your email address to join the waitlist and be notified when it launches! :)
  • Super handy tips, definitely need to put more effort into my descriptions! Thanks for sharing xx

    • You are welcome Claire 🙂 Please keep me posted on how it goes!

  • Nicole

    Thanks for the tips. It’s funny though – you mention the importance of writing a conversational style pin description. I tend to agree and often add that type of description, but I’ve heard the exact opposite advice lately from other pinterest people who have great followings etc… so hard to know what to do sometimes!

    Nicole | The Professional Mom Project

    • Hey Nicole! I understand that its common to have different opinions based on what works for each person. However I ‘d suggest following what comes straight from the horse’s mouth – that is Pinterest! On Pinterest’s engineering blog, they mentioned not to do keyword stuffing. Here’s the link to the article : https://business.pinterest.com/en/blog/9-ways-drive-traffic-pinterest-search Let me know if this helps! 🙂

      • Nicole

        Thanks so much for that link Chaitra! It totally makes sense….

  • Sabina Aghová

    Nice article!

  • thefinaltouch

    This was wonderful to read.
    It’s my new mission to get my web traffic from pinsterest. I just learned about the groups boards and I love it!! I’m meeting some great ladies. If you have any groups that you think are amazing let me know. 🙂

  • Nikki Loren
  • Thank you, Chaitra, for these tips.

    I’m working on getting more traffic from Pinterest. Most of my traffic comes through search engines, and I’d like to get more Pinterest traffic. For me, the most difficult thing is consistency. I haven’t quite gotten into the whole automated pins thing. Maybe one of these days…

    I love your branding, by the way!

    Mervi Emilia

    • Uh oh, I tried Boardbooster for one day and ended up with getting my Pinterest account “in safe mode” and my password reset “due to strange activity”. So, I’m putting that on hold for now.

      Anyone else with similar experiences?

      • Hi Mervi! Thats very strange – have never heard that happening before. How many pins did you schedule? Have you contacted Pinterest to let them know? They should help get your account out of safe mode. Let me know if you need any help!

        • I did get it out of the safe mode, it just meant I had to reset my password (and Pinterest doesn’t allow using a previous password again). If I had continued using Boardbooster after this I would have had to give my new password to them.

          I scheduled only about 10 pins for the whole day, so it shouldn’t be that much.

          I stopped using Boardbooster right away. It doesn’t use API but stores your password directly to their system (not safe). This is probably why Pinterest saw it as “strange activity”. From this point of view, using Tailwind is safer, since it uses API access and doesn’t store your password directly.

          Let me know if I can tell you more about the difference between API access and storing passwords directly! 🙂

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  • Genya

    Great Post! This is what I needed!
    http://www.lifeofmissg.com

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