I wouldn’t be lying if I said Pinterest is the stand-alone cause for at least 70% of where my business is today. Pinterest has helped me attract traffic, build a loyal audience, grow my email list and gain clients like no other platform. In short, Pinterest has helped put my business on the map. But it wasn’t always like that ..
How to grow your Pinterest influence for your business
Since writing this post last January, my Pinterest following has increased from over 3k to 17k in 12 months.
Holy crap! Seriously Pinterest? This is SO hard for me to believe ‘cuz at the beginning Pinterest just did NOT work for me. I struggled is an understatement. I did everything the ‘gurus’ were saying, but I just wasn’t able to see any results. So if for some reason, Pinterest is chugging along slowly for you – don’t worry cuz in today’s post – that’s exactly what we ‘ll talk about.
Who do you want to attract?
The first step always is to figure out who you want your audience to be. You can have a 100000 followers on Pinterest, but if they are not the “right” people – there is no point! For example, let’s say you are web developer for bloggers. You ideally want to work with bloggers to develop their websites – right? So if you could attract bloggers on Pinterest – that is going to help your business. Instead if you attract hobby art and craft enthusiasts and random hobby browsers, that is not going to help grow your business. So depending on your niche, your business and what you do – decide on who your target audience is.
What to pin?
Now once you have decided on your target audience, everything gets easier. You know who you want to attract, so you can create content that is highly appealing to them. So now what should you pin? For this you need to understand your target audience – their needs, their pains, their frustrations, their interests, their goals. What do they do, how do they feel, what do they think, what do they want to learn about? Learning about your target audience helps you create content that they are interested in. For example, if your target audience is business owners – you can pin content related to growing a business, generating sales, increasing productivity and so on. So when a business owner lands on your profile or pin – there is no doubt that they ‘ll follow and repin your content – ‘cuz its exactly what they are looking for. So learn about your target audience, create content that they would be interested in and you are GOLD.
Think you know your target audience pretty well? Think again!
The two very scarce resources of the modern world is attention and trust. And in business too – if you don’t get your audience’s attention – its hard to grow on any platform – let alone on Pinterest. I ‘ve said this before, but Pinterest is visual and there is no getting away with poor, unattractive graphics. So make sure your Pinterest images rock, like seriously rock. If your visuals is going to blend in with the rest, how will anyone take notice? Why should they? I struggled for a long time on Pinterest not knowing what’s the best way to stand out with visuals. Here’s a comparison of my old and new graphics – which one looks more eye-catchy and appealing?
Once I defined my style and stayed consistent with it, my images became easily recognizable. Now if my readers come across my Pin on Pinterest, they instantly know its from my brand even without looking at the details – this helps build brand recognition as well. Put that extra effort into your blog post images – it makes all the difference.
One of the biggest traffic drivers on Pinterest is Pinterest search. And just like its hard to get on the first page of google, its hard to be on the top page for Pinterest too. But its not impossible. The key to getting on top of search results is writing keyword-rich, optimized pin descriptions. While adding an image to your site, always make sure to add a pin description. And optimize this pin description as much as you can. Let’s say you are writing a post on photography for Instagram, here are two pin descriptions:
Photography tips Instagram photography learn photography for instagram #phototips #Instagram #Instagramphotography #photoprops #phototricks
Since my brand is all about design and photography – both very visual elements – using Instagram has been very beneficial in expressing my brand outside of my website. Although I don’t have a super huge Instagram following, I am frequently asked about my eye for creating a cohesive feed. So today, I am sharing my 2 cents on the topic and my tips on how you can create a cohesive feed for your brand on Instagram too. Click here to read the post >>
Which of these key descriptions do you think will perform better? No props for guessing #2. Without a doubt, the second description is the one your audience will read, love and take action on. Although its important to have keywords in your description, stuffing your description meaninglessly with keywords isn’t going to get you results.
Instead write compelling, conversational, targeted descriptions that will attract your audience. Make sure to include keywords that are related to your topic in a way that blends into your description.
How to find the right keywords?
If you aren’t sure about what keywords to use, don’t worry. Here’s an awesome, super-easy trick to help with that!
Just type in your main topic keyword in the Pinterest search box, and you’ll be able to see Pinterest’s topic suggestions in a dropdown. These are the things people mostly search for Pinterest on your topic. Now you can take the search phrase that fits the most with your topic and use that keyword phrase in your description. Tada! Super easy?
Tailwind or BoardBooster?
This is a big debate. Honestly, I’ve used both and both are awesome. However I stuck with BoardBooster as I like the interface and some of the features that comes with it. It is the only tool I use to plan and implement my Pinterest strategy. It works on a set and forget principle. So once every week, in about 15 min I add new pins to my BoardBooster buffer and forget it. Through out the week, BoardBooster sends out the pins that I added and keeps my account fresh and active. Since Pinterest loves consistent and frequent pinners, this is a huge time saver and helps to grow your account on auto-pilot. I can’t recommend this amazing tool enough and you can try it out by clicking here – BoardBooster*
Be there and be active
This is huge. Although I use BoardBooster to send out pins for me throughout the week, I do login and spend time on Pinterest actively. I do pin my blog posts to group boards and regularly like and repin others content. Pinterest needs to know you are there to promote you. So if you get a couple of minutes at the end of the day, login and be active on Pinterest. Check your analytics regularly and be on the lookout for what pins are working for you and what isn’t. Accordingly tweak your pinning strategy and see how things change for you.
I ll be soon writing a post on how to use Pinterest analytics to grow your website traffic and influence on Pinterest. So stay tuned for that.