How I Transitioned My Blog To A Full-Time Business

Dec 05 2015
How I transitioned from a hobby blogger to a full time business owner . If you are looking to take your blog to the next level, this one will be hopefully helpful!
PinkPot started out as a lifestyle blog a little less than 2 years ago. Until the beginning of 2015, I was writing blog posts basically about beauty and my life in general. During that time, I developed a genuine interest in design and photography, the two visual elements associated with blogging. As I engaged more in the online world, I wanted to build my own business online. Long story short, I took the leap 4 months ago and quit my job to build a business on the web.
You can read the full story of how I made the leap to full time here.
Today I wanted to share with you a few things that helped me transition from a hobby blog to a full time business that earns me an income now. It has been a great journey, I’ve loved every bit of the struggle and I hope this helps any of you who are looking to make an income online in 2016:

Blog, its your biggest tool:

It was last December when I decided I would quit my job the coming August to pursue an online business. I worked on building 5 blogger templates in January and started a pop-up Etsy shop in February. The day I opened shop, I was sweetly surprised that I had about 2 template sales and 2 enquiries for custom design. How? I realized it was all thanks to my blog. Because of the audience I had been (unconsciously!) building through my blog, I had people who were interested right away in what I was selling. I did not have to look for clients because they were already there as a result of my blog. See, how blogging is so awesome? 🙂
If you want to start a business, my number 1 recommendation for you is to start a blog. Seriously. Blog with purpose and intention. Write content that helps and engages your tribe, builds a community and creates an online presence for your brand. Write content that directly relates with your business and attracts people who share the same interest and passion as you. So when you are ready to launch your product or service, you already have an engaged community who are interested (and probably waiting!) to buy from you!

Have a vision:

When you are writing  a blog just for hobby, since its out of your passion, you have limited vision of what you want to share. But when you start a business, its important to create a long term vision for yourself, your blog & your business.
This vision can stem from your passion – where you create a product or offer a service based on your skills or it can stem from your audience – what product or service that you can create could be useful for them. So creating a plan is very necessary. You need to plan and take action based on your vision for your business. Write blog content that will attract your ideal audience, help them and in turn grow your business too.

Transitioning your Niche:

When I started my business, my blog content changed too. As a result of my growing interest in design, photography and blogging, I started sharing more posts about these topics. I gradually decreased the frequency of my beauty and lifestyle posts and pumped up the content on topics that were related to my business.
If you have already have a blog that you want to transition into one that aids your business, the best way to do it is to just go for it. I was initially scared that I would lose the audience that I had built (with so much difficulty), and I did! The engagement and comments on my blog decreased, but on the other hand I also gained new audience who were genuinely interested about my business, design services and passion for photography.
Its your blog at the end of the day, and its best to be true to yourself and your audience and do what really interests you and what you are passionate about. If you love what you do, and do what you love – you will build an audience who loves it too. And guess what? They will bring their friends and spread the word about you too!

Network authentically:

A business can never exist without people, YOUR people. When I changed my niche completely from beauty to creative business, I had absolutely no connections in the new industry I was going to be a part of. But we all have to start somewhere. I connected with designers and creatives that were doing similar things online via social media. A nice little tweet or an email goes a long way in getting you noticed.
Some of the best ways to connect with people in your niche is twitter, blog comments and email. Write a simple email introducing yourself – it can work wonders and land big opportunities for you, I promise.
An year ago, I was only hoping to turn my blog into a business. I wasn’t sure if it would work out, I wasn’t confident I would be able to quit my job. But its completely possible to earn an income online and build a sustainable business.
What’s your story? Are you looking to take your blog to the next level? Do you want to turn your blog to a business? What are your ideas? What are your struggles?

Share your story with me in the comments below!

  • Katy

    I’m working on transitioning my site focus right now and a little worried about that, but so excited! Thanks for the tips 🙂

    • Wow 🙂 So exciting to hear that Katy! What are you focusing from and to what? I’d love to hear more! x

      • Katy

        Thanks @PinkPot7:disqus! I’m focusing from just general lifestyle to resources and inspiration for creatives. I’m planning to build some online courses so I’m hoping more focused content will develop a stronger audience.

        • Sounds great Katy 🙂 Look forward to seeing what you build!

  • Emma Anderson

    Thank you for sharing this. I would love to sell my art online one day so this has been really helpful.

    Emma Xx

    • Ah so great to hear that Emma 🙂 I look forward to your art shop! By the way I love the pictures on your site – so pretty!

  • This is so encouraging for me! Instead of transitioning, I’m starting my blog (with plans to make it a business) from scratch. I’ve got my blog and website up and running. Now I’m focusing on networking and social media (which is difficult for me because I tend to be a little more introverted). Thanks for the networking tips. I’m more encouraged to reach out to other bloggers. 🙂

    • Hey Ardelia – So good to hear that you are starting blog and planning for a business together – SO smart! Yes absolutely – get in touch with people whose work inspires you and let them know 🙂 I am glad this was helpful!

  • Great tips! It’s great to hear about your journey and how far you’ve come. Very encouraging!

    • Hey Anna! Thank you so much – It makes me super happy to hear that! x

  • great tips! I would love to be full time but just don’t have the audience or blog niche! I don’t think I would quite make the cut haha! Xx

    • Hi Olivia! If you work on building a blog, building an audience becomes super easy – I promise. I am sure you can do it 🙂

  • I can totally relate to your post 🙂 I even have notes in my journal that are similar to your words.. I recently decided to turn my blog’s focus, from DIY to Creative Business and some fashion too 🙂 ha! I run an Etsy Jewelry Shop 2 years now and I think I have a lot to share with ppl who are dreaming of opening their own shop online.. I have to admit everything feels extremely daunting but yet inspiring and I can’t wait to see what 2016 has in store for me! So glad i found your post… Maybe I should send you an email lol ! Xxx

    • Hi Anna! Wow – I’d love to see your Etsy shop! What is it called? I really hope you do amazing things in 2016! And yes – feel free to pop me an email – I’d love to chat sometime! x

      • I will definitely email you soon 🙂 Till then my jewelry shop is called myLifebox, and so is my blog! 🙂

  • I’m hoping to open up an Etsy shop next year and this post totally speaks to me! I just found your blog and I love seeing how you transitioned and created such a beautiful/helpful site!

    • Hi jessica 🙂 Thank you so much for the kind words! So glad you like it. I am looking forward to you opening your Etsy shop! What are you planning to sell? 🙂

  • Thanks for sharing this story, Chaitra! I can definitely see how a blog can be at the core of a business and relating to your audience. That’s such an important thing! I am in a visioning/brainstorming phase of evolving my blog into a business. I’m excited to see where it goes and what the transition will be like! This has certainly helped!

    • Hi Gina! 🙂 Thanks so much for reading! I am so excited to see your transition too – please let me know when u start your new business! x

  • So good to hear that Charlotte 🙂 Thank you!

  • Great post! And congratulations for starting your own business. I quit my job in February to start my business as a web designer/developer. Recently, I’ve been focusing on blogging more to try and grow my “tribe” and attract the kinds of clients I want to work with. You have some great tips on your site that have been super helpful (Especially the photo pack!) Very inspiring.

    • Hi Taylor 🙂 Thank you so much for such a thoughtful comment. You are doing it the perfect way – blogging is the best marketing tool for your business! I am glad you find the content on PinkPot useful 🙂 Btw, I just sent out a new photo pack – I d love to hear your thoughts on it! 🙂

  • Amazing advice! It’s truly remarkable how much a little hard work and motivation can reward you with, congratulations on having the courage to do so – your blog is fab, your photoshop tips posts are always my favourite to read!

    Toni x

    • Hi Toni 🙂 Thank you so much – I am SO glad that you enjoy the content here! I ll definitely keep the photoshop tips coming – your feedback means a lot! x

  • Excellent post about sharing your experience to transition from blogging business. I am working on the same route, which I plan on quitting my job and work on my business full time. There are struggles and challenges along the way, but that is what I have learned and yet overcome them. Reading such an inspirational post helps me to build my confidence.

    • Hi Sam 🙂 I am so glad that you are planning to take the leap – its going to be awesome! All the best!

  • Thanks for sharing your tips! I’m currently transitioning niches, and it scares me to have to start from scratch again because they’re so different. Your story inspires me to stay on this track and keep working at it.

  • Nicole Dennis

    Hi Chaitra thanks for sharing your story. I am sitting at work looking for ways to start my own business and quit my day job. Your blog contents have been very helpful and inspirational to me. I have already written several blog post but have not had the courage to post them and launch my blog. I think I’m just going to take the leap and do it this weekend. I’ll let you know how it goes!

  • Nice template. I like it.

  • Hey Chaitra,
    Thanks for sharing your inspirational story. Being your own boss is far better than a nasty 10-7 job. This is my first visit on your blog (via Pinterest). Looking forward to learn more from you 🙂


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