HOW TO USE GOOGLE ANALYTICS TO ENHANCE YOUR BLOG

Jan 25 2015
If you have been writing your blog for sometime now, surely at some point you have been curious to find out more about your traffic. Due to bots and trolls spamming your blog, stats on blogger are not very accurate and reliable. WordPress and Squarespace users definitely have a better system of measuring their stats. However, irrespective of the blogging platform you are using, Google analytics is one of the most powerful tools you can use to measure and analyze your traffic. So if you haven’t yet, install it now for free by using this guide.
Once you do, here are 5 ways you can use google analytics to enhance your blog :
1. Keep up with your audience : Its unbelievable how blogging brings together like-minded people in different corners of the world. Knowing where your audience are from helps you interact and stay connected with them. For eg., I stay in the USA, yet a fair chunk of my audience are from the UK. So sharing my posts on social media during the prime hours of the UK time zone helps me stay connected with them. Also you can see at what time during the day your traffic peaks and schedule your posts accordingly.

 

Sign-in to GA > Reporting Tab at top > Audience tab on the left sidebar > Geo / Demographics 

2. Increase engagement with readers : The bounce rate indicates the engagement of your readers with your blog. It is basically the percentage of users who visit your blog and leave after viewing just one page. A higher number indicates lesser engagement and vice versa. Writing interesting and relevant content, having a user-friendly navigation system and a clean blog design will help in reducing the bounce rate by encouraging your readers to hangout on your blog for a longer time.

Sign-in to GA > Reporting Tab at top > Audience tab on the left sidebar > Overview > Bounce rate on the main content bar

 

3. Where is your traffic coming from : We all put quite some effort in getting our posts out there by sharing them on various blog reading platforms and social media. It is important to make sure that your efforts are reaping good benefits, if not, you can invest them in a better way. Google analytics tells you exactly how people are finding your blog. You can see how much of your traffic is from which social media, how much of your traffic is organic and how much of you traffic is due to referrals on other blogs. By knowing your traffic sources, you can accordingly evaluate and distribute your efforts to reach out to more people.

Sign-in to GA > Reporting Tab at top > Acquisition tab on the left sidebar > All traffic  > Channels

4. Real – time analytics : This is my most favorite feature of google analytics as it tells me who is online on my blog in real-time. It helps see the response to a limited-time promotion that you are running or while testing out some new features on the blog. Overall, its just a lot of fun to track your traffic in real time.

 

Sign-in to GA > Reporting Tab at top > Real-time tab on the left sidebar > Overview / locations / traffic sources  

5. SEO : The most consistent and reliable traffic often comes from search engines like google, bing etc. Millions of people search for content on search engines every moment. So, making your blog search engine friendly is important if you want to attract traffic from search engines. Using google analytics, you can see what queries pop-up your blog in the search results, and which of those queries are bringing readers to your blog. Knowing which of your posts are popular on the search engines will give you an idea about the content you could be writing to attract more readers.

 

Sign-in to GA > Reporting Tab at top > Acquisition tab on the left sidebar > Search engine optimisation > Queries

 

This is a very basic introduction to using google analytics. Once you get comfortable and play around with it, you will discover a lot more of its potential. Are you having a good weekend? Mine is pretty much flooded with work for my design shop which will be opening next week. So watch out for that! 🙂

 

Do you use Google analytics? How is it helpful for you?

 

P.S : Read my 7 must have tools for blogging here !

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  • Your posts are always on point, Chaitra! I'm still learning about Analytics, and it's really crazy the amount of data you can get from people that visits your page!

    I wouldn't focus too much on bounce rate, though; I find it tricky for blogs, and it can be a bit disheartening. For example I read blogs mostly through Bloglovin', which means I'll just visit one page at a time in most occasions… yet I'm a loyal reader of that blog and come back for every single post, comment, etc. It's a nice stat, and it's important to take it into account, but I wouldn't worry too much if it gets a bit high.

  • Love this post! I'm still getting to grips with Google Analytics, and I wish I had a whole day to play around with it as it's so interesting. Looking forward to seeing your design shop! x

    Everything But The Kitchen Sink

  • This is so handy, I didn't realise I could do so much with it! I've saved this so I can have a look at it all on my laptop later. Thank you 🙂 x

    Through New Eyes | Beauty Blog

  • This is such a good post! Definitely going to keep it bookmarked, it's about time I really understood analytics!

    Catherine, xo || Lady Liquor

  • Also depends how many posts you have on one page. A person may not click on any other pages but they still may have read three of your posts.

  • Thanks Carla! 🙂 I absolutely get what you are saying, its true. Bounce rate becomes important only when for eg. a person who lands on your blog via a search engine leaves within one page. It would be nice to attract new visitors to the site and make them stay to read more after they've got what they were searching for. Right? But I know this can be a little tricky, so yes there is absolutely no need to worry about it at all! 🙂 Have a lovely sunday! xo

  • Hi amy, yup that is very true as well. It absolutely depends on the layout and content of your blog. So it is a very custom thing, the bounce rate. However, the lower it is the better! No need to worry if it is high though! 🙂 Thanks for reading! xo

  • Hi Rhiannon! Thanks a lot sweety! Yes analytics can be extremely interesting, especially if you are a math person. I personally love it. I am really hoping you all will like my designs, crossing fingers! <3 xo

  • 🙂 Ah so sweet tamsin, hope it will be of help. Let me knw. xo

  • 🙂 Ah thanks a lot catherine. Yes, its a great tool to have! Hope you are well lovely? xo

  • Thank you for this, Google Analytics confuses the hell out of me, I understand it a lot more now!

    alice x | beautybyalicee | bloglovin' | youtube

  • I haven't even got it and just rely on my wordpress stats so I am so glad you shared this as I am definitely going to get it now as I think it will help for peace of mind and also with pr companies xxx

  • Hannah Cornish

    I've bookmarked this as I've been wanting to install this but keep putting it off! Thank you for the tips 🙂

    Hannah x | hannatalks

  • I am addicted the the real time function, even if it just for my pleasure. Fab post though!

    Annabel ♥
    Mascara & Maltesers

  • You are so welcome hannah! 🙂 Glad to hear that xo

  • Yes jess, install it. It will be great to create a media kit! xo

  • 🙂 Ah so nice to hear that alice xo

  • I agree, me too! Its just so much fun to see how many are reading your blog 😉 Thanks annabel! xo

  • Thank you so much! So many of your blog posts helped me a lot on improving my blog.

    A whole lot of serendipity

  • So good to hear that Miriam 🙂 Many more are on the way 🙂 xo

  • J G

    I really love this post and your blog also!! Need to write more in english i think 🙂
    Thanks for your wonderful Blog honey!!

  • Aww such a sweet compliment, thanks a lot lovely! Glad it was helpful! xo

  • I've had my google analytics set up for months now and I still don't under it completely…think I may have to keep referring to your post each time I get lost, such a helpful post 🙂

    Sarah xo || time to see the stars ||

  • Oh you have to use it sarah, its awesome 🙂 Glad to be of help lovely xo

  • Hello Chaitra! It's been awhile. How are you? Sorry for not commenting recently, I have been super busy with life and have not had time for the blogging world. But I am back now!

    This was super useful but am still very confused. >_< I will do some more research on google analytics. But thank you for your post. It made it much less confusing!

    Chie | The Brown Eyed Fox

  • Hello chie 🙂 So good to hear you are back! What exactly is confusing you lovely? I would love to help if i can.

    Look forward to talking more from now 🙂 Have a lovely week!

    xo

  • Caroline

    Great post love! Google Analytics is so important for keeping track of numbers and demographics! One of my goals for this year is to understand it better and really get the most I can out of it! It is so helpful to see where your traffic is coming from!

    xo Caroline
    http://www.calijae.com

  • I honestly love Google Analytics and the app too! It's helped me so much to know where majority of the audience comes from. I'm in India but most of my traffic comes from US and UK. Other than what you've mentioned, it's great for finding spam IPs and blocking them, they always drive the bounce rate up.

  • Sophie K

    great post! the only trouble for me is good adwords doesn't seem to collect any data in the queries section. any idea why this might be anyone? thanks x

  • Loved this, as I already do the things you mentioned but you added a couple of details I tend to forget! You're amazing Chaitra 🙂 xx

    Gyudy's Notes Of Beauty

  • Em

    Is there an age requirement for analytics? I've heard that it is 18 but am not sure…

  • Hi Chaitra! I have a problem with GA… The stats are TOTALLY different from them from Blogger. I don't understand why and don't know which one I have to trust. Also do you an other program to follow my stats so I can compare to Blogger's and GA's?

    Marjorie | http://atouchofpink1.blogspot.ca/

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