Communication in business is everything. Right? From peers to mentors to clients, communication and relationships form the foundation on which we build our businesses.
However, communication can be hard too. Let’s talk about emails – specifically long emails! Once your business starts to grow, the way you manage your emails becomes super important. If you aren’t careful, writing emails can start taking up a huge chunk of your work time.
Some emails are easy to respond to, some are harder. How many times while writing a long email have you wondered, “I wish I could just get on a call with this person and talk. It would be much faster, easier and also more effective”? I sure have. A million times. One of my biggest pet peeves is trying to express and explain my thoughts via text on email. It’s super hard.
And then I found this nifty little tool called Loom. And it changed my life.
What is it?
Loom is a communication tool that lets you create video responses for email. It is a simple plugin that you can install on Google Chrome which then lets you create instant video responses, attach it to Gmail and send it off. Easy peasy!
Their concept is simple – Click, record and share your videos. Whether you want to record a video response to your emails, embed your video tutorials on your website or share instant videos on social media – Loom is your best friend.
Why do you need to use Loom?
Makes communication 10x faster & easier:
How many times have you sat in front of your screen, staring at it, not knowing how to effectively put your thoughts into words? Let’s be honest. It is just hard to put a few things in words. Plus, it takes a long time to write down all your thoughts when compared to talking out loud, isn’t it? For example, when you are trying to put together a collaboration idea, it is just easier and quicker to talk to your peers about your ideas than writing a long email. Right?
Makes the emotional side of communication stress-free:
I don’t know about you, but the use of emotions is a bit tricky for me. Some people use it and some people don’t. The people who do use it – sometimes they do and sometimes they don’t. Using emoticons makes it easier to gauge the emotions behind the email easier. But it is hard to know what to expect when you are interacting with someone for the first time, especially in business.
But when you use video, it’s far easier to express the emotions behind your thoughts through your voice and tone. Whether you want to sound excited, professional, friendly or firm – you can choose to communicate that through your video responses. Not just that, videos also help create familiarity, trust, and deeper relationships.
3 ways to use Loom for your business:
1. Breezy client communication:
I think by far my most favorite way of using Loom is interacting with clients. Most times, it’s easier to explain logo concepts, typography decisions or website layouts by walking them through it on video. It not only helps me showcase the visuals but also helps me share my reasoning behind the design decisions. Explaining such things via text takes a far longer time and is harder than just quickly recording a video for it. Also, for example, when a client has questions about how to do a certain thing in their Squarespace or WordPress website, it’s easier to record a quick screen tutorial showing them how to do it.
2. Product management:
If you create products, you can create quick video tutorials to teach your customers how to use your product. For example, I have an Intro video in my iPhone-o-graphy course where I teach my students how to navigate the backend of the course website. Such tutorials are super easy and quick to record with Loom.
3. Training your team:
If you work with a team, a video is the best way to train your team effectively. For example, I can easily record my process for formatting a blog post on video for my virtual assistant to refer to. It is easy, effective, and also helps increase the retention of whatever skill/knowledge you share.
How to use Loom:
Using Loom is extremely simple. And it can be done in 3 easy steps. Here’s how to use Loom for recording video responses in Gmail.
Step 1: Install it on your browser
So the first step is to get it installed on your Google Chrome browser. It takes exactly one-click to get it going.
Now when you log-in to your Gmail, you can see the Loom Icon at the top right corner.
Step 2: Record
When you are ready to record a video response, just click the Compose button on Gmail at the top left and you ’ll see a drop-down arrow to choose the ‘Create new recording’ option.
Once you select that, you can click the Loom icon in your browser add-on panel to start recording. You have options to use your webcam to record yourself talking during the video. Or you could just record the screen and create a voice-over with your microphone.
Step 3: Attach and send
Once you are done recording, you can write comments for the video based on timestamps like in the screenshot below.
Once you add comments and links wherever required, press Insert video to add it to your email. This will attach the video response to your Gmail message box.
Wohoo! Now, all you need to do is add the recipient’s email address and press send.
Using Loom has surely made my communication easier and quicker. Whether you want to communicate with your clients or create video tutorials for your audience, using Loom will be a huge time-saver for your business.