How To Use Photography To Grow Your Brand & BusinessJan 31 2016
Personally for me, photography has been a super catalyst for the growth of my blog & business. I’ve seen the results first hand! This was one of the main reasons I started #CreativeConvex and I am so glad that it has grown so much so quickly. I cant really thank you enough for your support, it really means a lot. I am super excited to introduce you to the new home for Creative Convex – www.creativeconvex.com. Make sure to check it out and let me know what you think!
Photography changed my business, and I want the same results for you too. Which is why I am coming out with a brand new photography program : Styled Brand Photography in which I will be working one on one with creatives businesses like yours to create a custom photo pack that is exclusive to your brand. The program is launching on Tuesday, Feb 2nd at 11 am PST. Since brand photography is an intensive process, I am offering just 10 spots until June 2016, so make sure to get notified as soon as the program launches, so you don’t miss out! Now let’s dive into the ins and outs of using photography to grow your brand.
Why Photos are important for your business?
Create brand recognition: Have you noticed while scrolling on Pinterest, you are instantly able to recognize a brand just because of the style of their photos and visuals. Its sub conscious, but by using powerful and consistent photos, the brand has made its place in your mind. This is because photos are more memorable than text. People who see your photos are more likely to remember your brand than people who just read text about your brand. This is because the brain processes visuals 60,000 times faster than text. By creating brand awareness, not only do more people find out about your business but also when your customer is ready to buy, you are the first brand that pops into their mind.
Convey your message to your audience easily and quickly: They say that a photo can speak a 1000 words. Have you experienced how looking at photos can make you incredibly happy or bring tears to your eyes? Great photos evoke emotion and prompt your audience to take action. Its a lot easier, quicker and powerful to convey the message of your brand through photos than to put it across through words. Here are some Instagram shots from Starbucks. I don’t know about you, but that sure makes me wanna go grab a cup of Starbucks right now!
How To use Photos that suit your brand:
Use images that attract your target audience: When you are choosing photos for your brand, make sure to align them with your target audience. What kind of pictures will appeal the most to your target audience based on their location, gender, age and interests? For example, if your target audience is mostly women between the ages 20 – 30 who are interested fashion, you might want to use images that have a feminine theme and are attractive to women of that age. For example, here is a snapshot of the Instagram of Lulu Lemon. Lulu Lemon aims to encourage fitness and a healthy lifestyle young men and women and you can see that reflect in their images.
5 Ways to Use Photography To grow your brand
On your website: You can interleave the text on your website with visuals that tell the story of what you do, how you do it and why you do it. This will help your audience connect with you as well as your brand at a more personal level. And like I said before, when they are ready to buy, yours will be the first brand that will come to their mind!