Ever wondered why some blog posts get a lot more click-throughs than others? According to Copyblogger, 8 out of 10 people read the headline, but only 2 proceed to read the content. No wonder experts suggest spending 50% of your content creation time coming up with the headline.
Surprising right? But when you think about it, it shouldn’t be ‘cuz we all filter our emails based on the subject line, Isn’t it? The internet has way more content than we can consume – and we are forced to make a selection based on the headline. So then, the secret lies in writing attractive headlines which piques the reader’s curiosity to come and read your content.
Is your headline Useful?
Is your headline Ultra-Specific?
Is your headline Urgent?
In my opinion, the 4U formula provides a great framework to generate magnetic headlines and here’s how:
Include a sense of urgency to your headline if possible. Depending on your content, this may not be possible always – so if there is one U that you could leave out of your headline, it is the urgency factor. But if your content is time sensitive, highlight it. Why should the user read your content right now? What is it that they are going to gain/lose by reading/not-reading your copy right now? Make sure to imply this in your headline to make it more compelling!
This headline is unique, its useful for freelancers who are trying to make a full time income, its ultra-specific to freelancers, its urgent as its targeting this year which will definitely make freelancers click on it at one sight.
This headline is useful as it teaches you how to cut down the bounce rate of your site, its ultra-specific about cutting down the bounce rate by half and also specifies that the tricks are simple. It doesn’t have an urgency factor to it but its pretty unique in the information it imparts to the readers which is definitely attractive!
This headline is ultra-specific as it is sharing 10 ideas to refresh your spacing using less that fifty dollars. It is super-useful, offers unique ideas and although its not urgent, its definitely attention grabbing!Its so simple yet intriguing, right? This formula can be applied to all sorts of headlines – emails, blog posts, sales pages, e-books, e-courses, you name it.
This was my first time creating an infographic, do you like it? I would love to hear your feedback in the comments 🙂