How To Improve WordPress SEO in 5 minutes

May 25 2016

If you want to see more traffic from Google Search, you need to bump up your SEO game. Ready for it? Here is a simple trick you need to know now >> click here!If you have noticed, I recently made a small change to the links to my blog posts. It went from

This >>

To this >>

As you can see, the links used to be long with unnecessary details like year and month of publishing. Now, they are in a simple and clean format of This makes it simple and easy to remember. But more than that, it helps a lot with wordpress SEO aka Search Engine Optimization. Keep reading to find out why and how you can change this on your WordPress website too.

Many of us do not pay attention to the structure of the links to our blog posts, and by default, this structure is a long one in WordPress. One of the factors that Google search uses to decide the page rank of your blog post is the actual content of the link/ URL. The lesser number/ more relevance of words in the blog post link, the better it is for SEO. Some people even go to the lengths of removing function words like “a, the” ( also called stop words) from the link of their blog post. I don’t do it because it makes the link harder to read. But by just removing the year and month from the link, it makes the link a lot more SEO-friendly. I used to get decent amount of traffic from organic search (Google) before and now, I am quickly seeing an increase in my search engine traffic after implementing to this simple trick.  SEO is a super broad topic and there are a ton of things that you can (and should) do to bump up your SEO, but let’s start off with this one ‘cuz its super easy and takes less than 5 minutes, promise!

So here is what I did to change the permalink structure. The process is simple and you just need to make sure that you redirect your old links correctly.

Step 1: Changing the permalink structure for new posts

-Go to WordPress Dashboard -> Settings -> Permalinks. Under Common settings, select “post name”.  This will make the structure of all your blog posts to: Here’s a screenshot of the dashboard.

If you want to see more traffic from Google Search, you need to bump up your SEO game. Ready for it? Here is a simple trick you need to know now >> click here!

Step 2: Redirect  links to old blog posts

This step is necessary to redirect traffic that points to your blog using the old permalink structure (with year,month etc. in the link). To do this, you can use a plugin like simple 301 Redirect , however, it did not work well for me, so below is a definitive guide for you that I ‘ve tried and tested: 

-Go to the file explorer of your website hosting, and look up .htaccess inside the public_html file.
-According to what your old permalink structure,add the respective redirect code next to it to the top of your .htaccess file

1. If old permalink structure: Default ?p=123

Code to add: Lucky you, WordPress will do the redirect for you!

2. If old permalink structure: Month and Name /%year%/%monthnum%/%postname%/

Code to add: RedirectMatch 301 ^/([0-9]{4})/([0-9]{2})/(?!page/)(.+)$$3

3. If old permalink structure: Day and Name /%year%/%monthnum%/%day%/%postname%/

Code to add: RedirectMatch 301 ^/([0-9]{4})/([0-9]{2})/([0-9]{2})/(?!page/)(.+)$$4

4. if old permalink structure: Numeric /archives/%post_id%

Code to add: RedirectMatch 301 ^/archives/(\d+)$$1

Here’s a screenshot of my .htaccess file:

If you want to see more traffic from Google Search, you need to bump up your SEO game. Ready for it? Here is a simple trick you need to know now >> click here!

That was super easy isn’t it? You now have clean SEO friendly links for all your blog posts.  Let me know if you try this!

What lesser known SEO tricks do you use ?

If you are interested in learning more about the course, enter your email address to join the waitlist and be notified when it launches! :)
  • I been using Yoast SEO plugin for my blog so that the metadata information is set also I am making sure the keywords of the post are there in the title and premalinks ????

    Btw, I am unable to post comments on your blog when logged in from my office pc.. Disqus does not load at all.. On mobile it’s loading perfectly fine

    • Yoast is awesome Rajani! Great choice 🙂 ah thanks for letting me know – i ll check it out!

  • so helpful as usual!

    • Thanks so much 🙂 Happy weekend!

  • Alaap Maniar

    Loved this but do you have one for blogger too? I have a blogger blog and it would be super helpful!

  • Leslie Nichole

    I’m loving this! I just followed the directions to change my links. I’ve only got 2 posts so far but I’m really focusing on SEO. I also pinned this post to my board on Pinterest. Thank you for sharing!

    • That is so awesome Leslie 🙂 Yes SEO is super important – I started a bit too late on it!

  • Another helpful post! Thank you 🙂 One question though, I’m using the free option and I don’t see the permalink section. Is this only available with WordPress subscription services?

    • Hi Halee! 🙂 Nice to see your comment! You are right, currently you cannot change the permalink structure in the free sites – you can only do it on the self hosted ones.

  • So helpful! I was going to change my link but then the person who helped me switch from Blogger to WP said that changing the structure slows the site down. Have you found that to be true?

    • Hi Rachel! I moved from blogger to WordPress too – and no, I din’t really find that the permalink structure slows down the website speed. As far as I know, they both are not really related!

  • This is great info. Luckily i started off with that link structure without really any other rhyme or reason than I loved the way it looked the best.

    • Ah thats so good Bijee! 🙂 I agree it looks so good and professional too. Do you use wordpress?

  • Yes I did something similar after see other bloggers doing it on a blogging facebook group I am part of. I have so much work to do on my blog and you have so many great tips.

  • Courtney Johnson

    So helpful!