A few days ago when I spoke about how to grow your audience on Bloglovin’, I said I would talk about my #1 traffic referral very soon. You guessed it right! Currently my top traffic referral is Pinterest. For a long time, I couldn’t understand the buzz about Pinterest. People said it was a game changer for their blogs & businesses and I always wondered how! ‘Cuz despite putting some effort on the platform, I wasn’t seeing any huge returns.
Then one fine day in September 2015 ( as dramatic as that sounds ), I decided I would figure this damn thing out and make Pinterest work for my blog and business. And this is what happened:
Wow! I felt like I had unlocked some secret internet power or something! Okay now that you know why and how Pinterest can be a game changer for your business, let’s dive into the exact steps that you can take to make the platform work for you!
Add a beautiful, clear picture of you, write an attractive blurb about your business and what you offer and include a call to action: Oh my! I underestimated this one for a long time. I just couldn’t understand why anyone would care much about my bio. In fact, I assumed people wouldn’t even look at it. Its hard to believe, but the day I spruced up my profile and bio, I got 20 new followers overnight. You would say co-incidence. But before this I would get an average of 3 followers per day. So I know this makes a difference, for sure!
By pin-worthy, I mean graphics that catch a Pinterest browser's attention. Here are my top tips to create a pin-worthy graphic:Use High quality Photography: Trust me, using high quality photos will go a long way in not only growing your visibility on Pinterest, but also in creating a strong brand image. If you want to create brand awareness, using on-brand, high quality images is a must. And there are a few options here. If you have the time and skills, I 'd absolutely recommend taking your own photos as it would be unique and set your apart. But if taking your own photos is not an option - outsource it. Hire a photographer to create on- brand, styled images that you can use for your business.P.S: Check out my Styled Brand Photography program where I offer these exact services to spruce up your business.Using stock photos: If you find the right stock photos that fit your brand, go for it. Using the wrong photos can cost you a lot in the long run. So double check to see if the stock photos are high quality and suit your brand's tone, style and aesthetic.Bonus! I have a set of 20 high resolution stock photos that you can use for your Pinterest graphics. You can download it by clicking below :)
Embed text: Adding the title of your content in your graphic is a great way to tell a Pinterest browser what your post is about just by looking at the image. Most people don't have the time to read the description, so this would make it easier to attract them to the website.
Use vertical images: Pinterest uses a masonry grid format to display pins, so using vertical images will help you to stand out and catch the interest of the user who is browsing through. So make sure to size your images in a proportion of 2:3, so that they appear catchy.
At the end of the day consistency is an important part of success in life and it applies to Pinterest too. Pinning a small number of pins consistently each day is far better than pinning a truck load of pins one day and disappearing for the next 10 days. Pinterest loves regular and frequent winners and is more likely to recommend your pins to users. And don't worry, you can do this in less than 20 minutes per week. I 'll tell you how, keep reading!
If you use Pinterest for personal use, you may want to start a new business account as many of your personal boards might not be relevant to your target audience. For example, my target audience is creative business owners and its highly unlikely they are interested in a board with pins of say - animals. They are probably interested in business tips, social media tips and blogging tips which is why these are my top boards. Keep boards that are relevant and and attractive to your target audience, keep the other ones for your personal account. Your business account is all about your target audience, remember that!
If you are just starting off, you might be wondering how to gain that initial audience who are interested in your content. Group boards are the best way to gain exposure, especially at the beginning. You can find group boards in your niche by searching on Pingroupie.com. Some of my favorite group boards for bloggers and creative entrepreneurs are:
I also promoted my Pinterest boards on my blog posts wherever they were relevant. For example when I wrote a font post, I would link my typography board at the end of the post. ( You can see this in action here ) So this way I encourage my readers who like my typography posts to keep up with me on Pinterest as well. Also cross promoting your Pinterest profile on your other social media platforms like Twitter and Facebook is also useful.
Now you must be thinking - she must be spending hours together on Pinterest? Absolutely not! Okay I' ll let you in on my secret ( 'cuz we are friends, right?) : BoardBooster. I use this amazing tool to plan and implement my Pinterest strategy. It works on a set and forget principle. So once every week, in about 15 min I add new pins to my BoardBooster buffer and forget it. Through out the week, BoardBooster sends out the pins that I added and keeps my account fresh and active. Since Pinterest loves consistent and frequent pinners, this is a huge time saver and helps to grow your account on auto-pilot. Woohoo! I can't recommend this amazing tool enough and you can try it out by clicking here - BoardBooster*
These are the exact steps I took to grow my Pinterest 5 months ago and since then its been a big accelerator for my business. I thought it was impossible to figure out Pinterest, but I did. And if I could, you can too. So go for it! Make sure to download this FREE photo pack that you can use for your Pinterest graphics:
For more Pinterest and other social media tips, make sure to follow me on Pinterest - @pinkpotxo: Follow PinkPot | Blogging, Design + Photography Tips's board SOCIAL MEDIA TIPS on Pinterest.
* This is an affiliate link, but you know that I would only recommend a product that I use and LOVE!