Hello everyone! I am SO stoked to share my very first custom photography project for Zoe June Design. I met Zoe when she got in touch with me for my Web Design + Development services. She wanted a complete new website to accompany her new brand and I was super excited when I got to work on creating the photography for her brand along with designing her new website.
Zoe is a talented artist and graphic designer with an aesthetic that is minimal and neutral, yet very pretty and feminine. I loved the challenge of creating styled visuals that matched the lovely brand that she created for her design studio. Today, I am excited to take you behind the scenes and show you the creative process behind the styling and photography for Zoe June Design.
When it came to the actual requirements, Zoe wanted photos that reflected the vibe of a creative and artistic workspace. As in any creative project, we started gathering inspiration via a Pinterest board. Zoe created this amazing mood board for her brand which helped me understand her aesthetic and also guide the mood for the photography process. Zoe’s brand is strongly inspired by fresh ocean hues with a free-spirited artistic vibe. Now it was time to bring in the vibe into the photos.
After gathering visual inspiration, we moved on to translating it into physical reality in terms of props and backgrounds that I could use for the photoshoot. Zoe had a very clear idea of how she wanted the photos which made my job super easy.
Zoe creates amazing artwork and wanted them to be featured in the photos. Since we are geographically dispersed, she sent me a package with a set of her beautiful art prints. She also sent me a a little visual guide of what she wanted in the photos.
Props: As I said before, Zoe’s art is strongly inspired by fresh ocean-blue hues. So for props we basically used things you would typically find in an artist’s workspace. For e.g. watercolor paint tubes, brushes, paint palettes etc. While selecting the props, I constantly kept in mind the aesthetic, colors and styles that defined Zoe’s brand and art.
Background: For the backdrop, we mainly used brown and white wooden surfaces. For the white background, I used my distressed wooden table top and for the brown wood, I worked with an outdoor picnic table in the mingle room of my apartment building. Its all about looking for the right backgrounds and props that enhance your main subject.
Trial shots: Before getting into the actual photoshoot, I shot a few trial images and sent it to Zoe to get her feedback. This is to make sure that both of us are on the same page in terms of the style and aesthetic of the photos. Zoe quickly got back with a green flag and I moved on to the setting up the actual photoshoot.
Actual Photoshoot: On an overcast day, I set to shoot the photos using my Canon 6D along with the my favorite 50mm f 1.8 lens. Contrary to what most people think, overcast weather is much better for a photoshoot when compared to a very sunny day as you can avoid the strong shadows. I set up the scene next to a large window in my living room and spent the next two hours styling and shooting a creative workspace with Zoe’s art work. I highly recommend shooting photos in the RAW format as it gives you a lot of flexibility during the editing phase.
Once I was satisfied with the images that I had shot, I imported them into Lightroom for selecting the best ones of the whole shoot. Based on the lighting, composition and overall mood of the photos, I narrowed down to the top 20 for editing. I edited the photos in Adobe Photoshop making minor adjustments to the photo in terms of:
Lighting: I use the exposure and curves tools to adjust the exposure and contrast of the photo.
Color Balance: If the color is too warm or too cool, I use the color balance tool to balance the hues.
Composition: I use the crop and rotate tool to adjust the composition of the photo if needed.
Clean up the photo: I use the healing brush to clean up any dust that may have crept into the photo. Here's a tutorial on how to clean up your photos using the healing brush.
While editing a themed photo pack like this one, an important thing to keep in mind is that the photos fit well together and complement each other. You need to make sure that they emit a similar vibe and feel by keeping the composition, styling and editing consistent throughout.
Once the photos were ready, I uploaded the photos onto dropbox to share it with Zoe.
Since I had the pleasure of designing Zoe's website as well, I was excited to put these photos in action on her website. We used the images in a large slider on her home page to showcase her art work and immediately capture the attention of the user to her design skills. I love how the photos complement the neutral aesthetic of her website while reflecting the fresh ocean vibe of her art work. Here is a screenshot of her website.
These images can be put to use in a variety of ways like:
This is what Zoe had to say about my photography work for her brand :
Thank you Zoe for trusting me with your brand's photography and website, its a pleasure working with you! Visit Zoe's website to see the photography in action and show her new brand some love! :)
P.S: Are you interested in working with me on the styling & photography for your brand? Take a look at my services page and get in touch. I'd love to work with you!