Eco-friendly lip care brand

Poppy & Pout

How Poppy & Pout increased their online sales by 352% in 6 months after rebranding and launching their website on Shopify
No items found.

The backstory

Poppy & Pout is an eco-friendly beauty and lifestyle brand. They are known for their amazing lip care products – their lip balms and scrubs are made in small batches and packaged by hand with ingredients straight from nature, all in signature eco-friendly containers. I always have a couple of their lip balms around the house and they are amazing!! 

When Krysta Morgan, chief-brand officer and co-owner of Poppy and Pout reached out to us, they already had a store on Shopify but they felt like the site did not represent their brand very well. They wanted to completely overhaul their site and also wanted to integrate some custom features to improve the shopping experience for their customers. 

We worked with them on their e-commerce strategy and Shopify development launching in time for their feature on Oprah’s favorite Things. Wohoo!

Kind words from the client ..

"We worked with Chaitra on the development of our Shopify website to launch just in time for our feature on Oprah’s Favorite Things. We spoke to multiple Shopify developers during the hiring process and in the end we decided to move forward with Chaitra because along with being a Shopify expert, she offered fantastic insight as an ecommerce strategist that focused on elevating our business as a whole.

We were specifically looking to solve some important problems on the backend as well as solidify our brand image. Chaitra absolutely knocked it out of the park. She was able to come up with creative solutions that helped elevate our website including launching an improved bundle builder.

The entire experience from start to finish was extremely easy and smooth. Chaitra and her team were great to communicate with and are very skilled at problem-solving on Shopify. Working with Chaitra was such a pleasant experience and we can’t recommend her highly enough!"

Krysta, Co-Owner, Poppy & Pout

No items found.

Phase 1 : Website Objectives + Strategy

We got together on a deep dive strategy call to understand the vision, goals and challenges so we could help Poppy & Pout with some of their key goals:

1. Launching a rebranded e-commerce website in time for their Oprah feature

The goal was to launch a new stellar Shopify experience in time for their feature on Oprah’s Favorite Things. We wanted to craft a website that was colorful, on brand and presented the essence of the poppy & pout brand.

New improvised bundle builder: We wanted to launch an improvised custom bundle builder experience that bundled their lip balms in packs of 3, 5 and 10. We needed a bundle builder solution that not only visually looked intuitive and beautiful but also resolved a major SKU issue that they were dealing with in their inventory system.

2. Increased sales and repeat customers: Poppy & Pout were also looking to launch their Facebook ad campaigns. So we focused on crafting a shopping experience that increased sales, conversions and was easy for new users to navigate. Plus we optimized the website to encourage  referrals and repeat customers.

Phase 2 : Website design

The marvelous branding and website was designed by  Krysta Morgan, their chief creative officer. She did a fabulous job with the quirky, colorful design in line with the natural palette of the products themselves. We took the design and brought it to life on Shopify. We guided the website design to stay on track with the website strategy and to optimize it for their business objectives.

Phase 3 : Shopify build + hand-off

We got to flex our Shopify muscles and build some unique and interesting solutions on the website. Some key and fun features we built were:
- Store locator app so that customers can search and find a local store that sells Poppy & Pout products. This adds to the social proof of the products.
- Bundle builder:  We customized an existing app to reflect the branding of the site and make it easy for customers to make their own bundle of lip balms.
- We added to the social proof and showed reviews for specific products as well as for product categories using the Yotpo reviews app.
- Fun, marquee animations to make the site dynamic and alive.

Mega menu
Bundle builder in action

Phase 1 : Website Objectives + Strategy

We got together on a deep dive strategy call to understand the vision, goals and challenges so we could help Poppy & Pout with some of their key goals:

1. Launching a rebranded e-commerce website in time for their Oprah feature

The goal was to launch a new stellar Shopify experience in time for their feature on Oprah’s Favorite Things. We wanted to craft a website that was colorful, on brand and presented the essence of the poppy & pout brand.

New improvised bundle builder: We wanted to launch an improvised custom bundle builder experience that bundled their lip balms in packs of 3, 5 and 10. We needed a bundle builder solution that not only visually looked intuitive and beautiful but also resolved a major SKU issue that they were dealing with in their inventory system.

2. Increased sales and repeat customers: Poppy & Pout were also looking to launch their Facebook ad campaigns. So we focused on crafting a shopping experience that increased sales, conversions and was easy for new users to navigate. Plus we optimized the website to encourage  referrals and repeat customers.

Phase 2 : Website design

The marvelous branding and website was designed by  Krysta Morgan, their chief creative officer. She did a fabulous job with the quirky, colorful design in line with the natural palette of the products themselves. We took the design and brought it to life on Shopify. We guided the website design to stay on track with the website strategy and to optimize it for their business objectives.

Phase 3 : Shopify build + hand-off

We got to flex our Shopify muscles and build some unique and interesting solutions on the website. Some key and fun features we built were:
- Store locator app so that customers can search and find a local store that sells Poppy & Pout products. This adds to the social proof of the products.
- Bundle builder:  We customized an existing app to reflect the branding of the site and make it easy for customers to make their own bundle of lip balms.
- We added to the social proof and showed reviews for specific products as well as for product categories using the Yotpo reviews app.
- Fun, marquee animations to make the site dynamic and alive.

Mega menu
Bundle builder in action

The results

The new-look was launched with no downtime to the existing store and with time to spare before their Oprah feature went live. When we revisited the store in 6 months we were thrilled with some results on their backend :)

Total online store sales from November 2021 to May 2022 is up by 362%.
The online store conversion rate in the same period has increased by 50%.

No items found.

Ready to work with us on your Shopify site?

We love collaborating with cheerful, bright lifestyle brands on building high-converting Shopify sites that take your business to the next level. Fill out an application, we cant wait to hear from you!
READ THE ARTICLES
RESOURCES FOR DESIGNERS
Eco-friendly lip care brand

Poppy & Pout

How Poppy & Pout increased their online sales by 352% in 6 months after rebranding and launching their website on Shopify
No items found.

The backstory

Poppy & Pout is an eco-friendly beauty and lifestyle brand. They are known for their amazing lip care products – their lip balms and scrubs are made in small batches and packaged by hand with ingredients straight from nature, all in signature eco-friendly containers. I always have a couple of their lip balms around the house and they are amazing!! 

When Krysta Morgan, chief-brand officer and co-owner of Poppy and Pout reached out to us, they already had a store on Shopify but they felt like the site did not represent their brand very well. They wanted to completely overhaul their site and also wanted to integrate some custom features to improve the shopping experience for their customers. 

We worked with them on their e-commerce strategy and Shopify development launching in time for their feature on Oprah’s favorite Things. Wohoo!

The backstory

No items found.

Kind words from the client ..

"We worked with Chaitra on the development of our Shopify website to launch just in time for our feature on Oprah’s Favorite Things. We spoke to multiple Shopify developers during the hiring process and in the end we decided to move forward with Chaitra because along with being a Shopify expert, she offered fantastic insight as an ecommerce strategist that focused on elevating our business as a whole.

We were specifically looking to solve some important problems on the backend as well as solidify our brand image. Chaitra absolutely knocked it out of the park. She was able to come up with creative solutions that helped elevate our website including launching an improved bundle builder.

The entire experience from start to finish was extremely easy and smooth. Chaitra and her team were great to communicate with and are very skilled at problem-solving on Shopify. Working with Chaitra was such a pleasant experience and we can’t recommend her highly enough!"

Krysta, Co-Owner, Poppy & Pout

Phase 1 : Website Objectives + Strategy

We got together on a deep dive strategy call to understand the vision, goals and challenges so we could help Poppy & Pout with some of their key goals:

1. Launching a rebranded e-commerce website in time for their Oprah feature

The goal was to launch a new stellar Shopify experience in time for their feature on Oprah’s Favorite Things. We wanted to craft a website that was colorful, on brand and presented the essence of the poppy & pout brand.

New improvised bundle builder: We wanted to launch an improvised custom bundle builder experience that bundled their lip balms in packs of 3, 5 and 10. We needed a bundle builder solution that not only visually looked intuitive and beautiful but also resolved a major SKU issue that they were dealing with in their inventory system.

2. Increased sales and repeat customers: Poppy & Pout were also looking to launch their Facebook ad campaigns. So we focused on crafting a shopping experience that increased sales, conversions and was easy for new users to navigate. Plus we optimized the website to encourage  referrals and repeat customers.

Phase 2 : Website design

The marvelous branding and website was designed by  Krysta Morgan, their chief creative officer. She did a fabulous job with the quirky, colorful design in line with the natural palette of the products themselves. We took the design and brought it to life on Shopify. We guided the website design to stay on track with the website strategy and to optimize it for their business objectives.

Phase 3 : Shopify build + hand-off

We got to flex our Shopify muscles and build some unique and interesting solutions on the website. Some key and fun features we built were:
- Store locator app so that customers can search and find a local store that sells Poppy & Pout products. This adds to the social proof of the products.
- Bundle builder:  We customized an existing app to reflect the branding of the site and make it easy for customers to make their own bundle of lip balms.
- We added to the social proof and showed reviews for specific products as well as for product categories using the Yotpo reviews app.
- Fun, marquee animations to make the site dynamic and alive.

Mega menu
Bundle builder in action

Phase 1 : Website Objectives + Strategy

We got together on a deep dive strategy call to understand the vision, goals and challenges so we could help Poppy & Pout with some of their key goals:

1. Launching a rebranded e-commerce website in time for their Oprah feature

The goal was to launch a new stellar Shopify experience in time for their feature on Oprah’s Favorite Things. We wanted to craft a website that was colorful, on brand and presented the essence of the poppy & pout brand.

New improvised bundle builder: We wanted to launch an improvised custom bundle builder experience that bundled their lip balms in packs of 3, 5 and 10. We needed a bundle builder solution that not only visually looked intuitive and beautiful but also resolved a major SKU issue that they were dealing with in their inventory system.

2. Increased sales and repeat customers: Poppy & Pout were also looking to launch their Facebook ad campaigns. So we focused on crafting a shopping experience that increased sales, conversions and was easy for new users to navigate. Plus we optimized the website to encourage  referrals and repeat customers.

Phase 2 : Website design

The marvelous branding and website was designed by  Krysta Morgan, their chief creative officer. She did a fabulous job with the quirky, colorful design in line with the natural palette of the products themselves. We took the design and brought it to life on Shopify. We guided the website design to stay on track with the website strategy and to optimize it for their business objectives.

Phase 3 : Shopify build + hand-off

We got to flex our Shopify muscles and build some unique and interesting solutions on the website. Some key and fun features we built were:
- Store locator app so that customers can search and find a local store that sells Poppy & Pout products. This adds to the social proof of the products.
- Bundle builder:  We customized an existing app to reflect the branding of the site and make it easy for customers to make their own bundle of lip balms.
- We added to the social proof and showed reviews for specific products as well as for product categories using the Yotpo reviews app.
- Fun, marquee animations to make the site dynamic and alive.

Mega menu
Bundle builder in action
No items found.

The results

The new-look was launched with no downtime to the existing store and with time to spare before their Oprah feature went live. When we revisited the store in 6 months we were thrilled with some results on their backend :)

Total online store sales from November 2021 to May 2022 is up by 362%.
The online store conversion rate in the same period has increased by 50%.

No items found.

Ready to work with us on your Shopify site?

We love collaborating with cheerful, bright lifestyle brands on building high-converting Shopify sites that take your business to the next level. Fill out an application, we cant wait to hear from you!
READ THE ARTICLES
RESOURCES FOR DESIGNERS